Where are Rolex watches made?

Rolex watches are manufactured and assembled in Geneva, Switzerland. Geneva has traditionally been considered the centre of the watch-making industry. The top watchmakers are concentrated there, and you can expect fake Rolex to have considerable skill in developing and manufacturing watches as well.
Rolex’s market share in the luxury watch industry
Rolex controls 24.9% of the luxury watch market. Omega is the next closest rival, with 8.8%. Rolex dominates the watch business with about a quarter of the overall market share. Even if you can’t find a new Rolex watch at an authorized dealer, that doesn’t mean they aren’t producing a lot of wonderful watches.
How many are stainless steel Daytonas watches made each year?
Stainless steel Daytona watches make up about 2.5% of Rolex’s production. Undoubtedly, the stainless steel Daytona is the most popular and hardest to obtain imitation Rolex. We all wish Rolex would make more of these watches; however, the influx of these watches would diminish their elite exclusivity.
How much does it cost to make a replica Rolex watch?
An average Rolex watch costs between $2500 and $4000. Precious metals and complications add to the cost of making a Rolex, but for the most popular stainless steel watches, the $2,500 to $4,000 estimate is appropriate for the average Rolex price.
Will Rolex expand its production capacity?
Rolex is always looking for ways to increase its manufacturing capacity. However, this doesn’t always require building more production facilities, which is something many of us would like to see. We’ve seen copy Rolex consolidate movements and utilise synergies to build more timepieces within their existing production capacity. This is so they can make more of the watches we love.
Why hasn’t Rolex invested more in production?
Rolex is known for making slower, more structured decisions. Investing in a new production facility is an important step for them. Even in uncertain market conditions, the privately held company already knew it was the largest manufacturer of luxury watches, and that every watch it produced was sure to sell. This is reassuring, and changing it could bring additional concerns.